Grazia welcome gift creatives

Grazia is a global leader in fashion and lifestyle publishing. I had the opportunity to design digital assets, including web banners, social media creatives, and other promotional graphics for Grazia’s subscription campaign featuring welcome gifts. These visuals were strategically deployed across high-conversion touchpoints such as the homepage, product pages, and targeted social media platforms, including Instagram and Facebook. The primary objective was to attract new subscribers, boost user engagement, and increase conversion rates.

Key contributions included:

• Website Updates: Refreshed product pages and other key sections to prominently feature welcome gift offers and increase visibility.

• Designing Creative Assets: Designed promotional banners, social media graphics, and email assets to support the campaign.

• Conversion Optimisation: Identified opportunities to improve conversions by enhancing the visibility of offers, potentially reducing cart abandonment.